California Privacy Notice
Last updated: June 2026
This notice supplements our general Privacy Policy and provides additional disclosures required by the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"). It applies to California residents. Information that constitutes protected health information under HIPAA is governed by our HIPAA Notice of Privacy Practices, not this notice.
1. Scope
This notice describes how Yuvia Holdings LLC collects, uses, discloses, and protects "Personal Information" ("PI") of California residents as those terms are defined in the CCPA. It also describes the rights California residents have with respect to their PI and how to exercise them.
2. Categories collected
In the past 12 months, we have collected the following categories of PI from California residents:
- Identifiers. Name, email address, phone number, postal address, IP address, account ID.
- Customer records. Billing address, payment card information (handled by Stripe; we do not store full card numbers).
- Commercial information. Products purchased, subscription status, cancellation history.
- Internet activity. Pages visited on yuvia.health, browser type, device type, timestamps, referrer URLs.
- Geolocation. Approximate location derived from IP address; precise location only if you grant device-level permission.
- Inferences. Marketing preferences inferred from your interactions with our website and quizzes.
- Sensitive personal information. See section 7.
3. Sources of information
We collect PI from these sources: (1) directly from you when you create an account, complete a quiz, or make a purchase; (2) automatically from your device and browser when you visit yuvia.health; and (3) from service providers such as Stripe, our hosting and analytics providers, and our email service provider.
4. Business purposes
We use PI for the following business purposes: providing and improving our services; processing payments; communicating with you about your account, orders, and our services; detecting fraud and abuse; ensuring website security; complying with legal obligations; and analyzing usage of our website to improve it.
6. We don't sell or share
Yuvia does not sell personal information for monetary consideration. Yuvia does not share personal information for cross-context behavioral advertising. In the past 12 months, we have not sold or shared personal information as those terms are defined by the CCPA.
See our dedicated Do Not Sell or Share My Personal Information page for our standing position and how to confirm it.
7. Sensitive personal information
The CCPA defines a special category of "Sensitive Personal Information" ("SPI") that includes precise geolocation, government IDs, account credentials, and information about health. Yuvia does not use SPI to infer characteristics about you or for any purpose beyond what is reasonably necessary to provide our services.
Health information you enter inside a medical intake is stored in our EHR partner (Healthie) and is governed by HIPAA, not CCPA. The preferences you select inside a marketing quiz on yuvia.health (such as your goal or preferred format) are not health information and are stored only in your browser until you choose to proceed to intake.
8. Your CCPA rights
As a California resident, you have the following rights:
- Right to know. Request disclosure of the categories and specific pieces of PI we have collected about you in the past 12 months.
- Right to delete. Request deletion of PI we hold about you, subject to certain legal exceptions.
- Right to correct. Request correction of inaccurate PI.
- Right to opt out of sale/sharing. We do not sell or share, but you have the right to confirm this.
- Right to limit use of sensitive PI. Direct us to use SPI only for limited, permitted purposes.
- Right to non-discrimination. We will not deny services, charge different prices, or provide a different level of quality because you exercised any CCPA right.
9. How to exercise your rights
To exercise any of your CCPA rights, email hello@yuvia.health with the subject line "California Privacy Request." Include enough information for us to verify your identity (typically your account email and name). We will respond within 45 days, with a possible 45-day extension if reasonably necessary.
10. Non-discrimination
We will not retaliate against you or deny any service for exercising your CCPA rights. We do not offer financial incentives in exchange for collection, sale, or sharing of PI.
12. Minors
Yuvia's services are not directed to minors. We do not knowingly collect PI from anyone under 18 (our public eligibility age), and we have never sold or shared the PI of a minor.
13. Contact
Questions about this notice or California privacy rights should be directed to hello@yuvia.health. We will respond as soon as we can.